Defining the subject is the goal of IO.

Draw the perimeter that separates the character from the context, to be able to identify him only in himself. This is where the Brand was born; from the desire to raise the individual from an opaque environment, to make him able to shine with his own light, without the help of other people's names or stories. IO is the result of numerous attempts, both successful and unsuccessful, which converge, outlining dissatisfaction and the desire for rebirth. The only accepted result is the satisfaction of having established oneself personally and not as a group or through improbable imaginaries. Totally investing yourself is the only way to reach the final result.

If I succeed, I have won. If I fail, I have lost.

I am the important part.

I am me.